Recent Posts

How The Movie Groundhog Day Will Double Your Sales

How The Movie Groundhog Day Will Double Your Sales

[ 0 ] September 2, 2015 |

In a nutshell, here is the movie, starring Bill Murray as Phil, and Andie MacDowell as Rita. Phil wakes up to find that he is reliving February 2. The day plays out exactly as it did before, with no one but Phil aware of the time loop. This happens every morning, without fail. The same […]

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Brand Building. The Only Reasons To Advertise Brand Instead Of A Direct Response Ad

Brand Building. The Only Reasons To Advertise Brand Instead Of A Direct Response Ad

[ 0 ] September 18, 2014 |

We see ads every day. Most of them are brand building ads. And marketers, who advertise, usually don’t know the difference between a brand building ad, and a direct response ad. They serve different purposes. A direct response ad is designed to create a sale or an action, right from an ad. Sometimes the ad […]

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The “It Takes 5 Presentations To Make A Sale” Myth. Why One Call Closing Works

The “It Takes 5 Presentations To Make A Sale” Myth. Why One Call Closing Works

[ 0 ] August 1, 2014 |

We have all heard “It takes 5 attempts to sell before they buy”. Sometimes it’s “5 closes” or “5 visits” or “5 prospecting calls”. But it’s always told as though it were Gospel. It isn’t. It’s a Myth. It came out of the advertising business. Seeing advertising..seeing a band name, isn’t the same as giving […]

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Sales Prospecting; How To Sell By Prospecting For The People Most Likely To Buy From You

Sales Prospecting; How To Sell By Prospecting For The People Most Likely To Buy From You

[ 0 ] July 31, 2014 |

I hope you guys profit from this as much as I have. The single most important factor I’ve seen to guarantee success in selling, is finding people who are highly likely to buy from you. This is a little different from “qualifying”. You are looking for the ability to buy, but you are looking for […]

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Go Pro – 7 Steps to Becoming a Network Marketing Professional By  Eric Worre. A Book Review By Claude Whitacre

Go Pro – 7 Steps to Becoming a Network Marketing Professional By Eric Worre. A Book Review By Claude Whitacre

[ 0 ] April 30, 2014 |

This is going to be a different kind of book review. I’m not in a Multi Level Marketing (MLM) Company. And the book is written for people either in that industry or thinking of joining. First, let me say that I see (at the time of this review) a staggering   1,535 customer reviews on the […]

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How I Raised Myself from Failure to Success in Selling By Frank Bettger. Sales Book Review By Claude Whitacre

How I Raised Myself from Failure to Success in Selling By Frank Bettger. Sales Book Review By Claude Whitacre

[ 0 ] April 29, 2014 |

This classic sales book was written in 1947, so you would expect it to be woefully outdated. But that’s the beauty of classic sales books. Human nature doesn’t change. What you learned 70 years ago, can still apply today. If you have ever read How to Win Friends And Influence People, by Dale Carnegie, you’ll […]

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