Recent Posts

The 10X Rule by Grant Cardone. A Review By Claude Whitacre.

The 10X Rule by Grant Cardone. A Review By Claude Whitacre.

[ 0 ] February 18, 2017 |

I’ll be honest here, I have seen plenty of Grant Cardone sales training videos on Youtube. An in many instances have been less than impressed. Maybe it’s the manic delivery. Maybe he looks like the kid that picked on me in school…I don’t know. But two friend in business, whom I respect, told me to […]

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How To Win Friends And Influence People By Dale Carnegie Book Review, Claude Whitacre

How To Win Friends And Influence People By Dale Carnegie Book Review, Claude Whitacre

[ 0 ] February 18, 2017 |

The story goes, someone says something insulting, and you tell them they should read How To Win Friends And Influence People. The book has entered the public consciousness. The book is Iconic. I have a library of over 2,000 books on sales, selling, human nature, and psychology. This book, How To Win Friends And Influence […]

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by  Robert Cialdini. A Sales Book Review By Claude Whitacre

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini. A Sales Book Review By Claude Whitacre

[ 0 ] February 7, 2017 |

When I found out that the author of Influence wrote a follow up book, I couldn’t wait to read it. The book Influence breaks down the factors that cause someone to be more likely to buy. In essence, the book explains the reasons we buy something, especially from someone trying to persuade us. Part consumer […]

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High Profit Prospecting By Mark Hunter. A Book Review By Claude Whitacre. Sales Prospecting Book I Recommend Reading

High Profit Prospecting By Mark Hunter. A Book Review By Claude Whitacre. Sales Prospecting Book I Recommend Reading

[ 0 ] February 6, 2017 |

Books on sales prospecting have to have some similar content, because they are covering the same specific subject. So, if you are an experienced salesperson, and have read a dozen books on prospecting, you’ll see some familiar territory. But that just means that great minds think alike.   There is much in this book, however […]

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The Perfect Close by James Muir. A Sales Closing Book Review By Claude Whitacre

The Perfect Close by James Muir. A Sales Closing Book Review By Claude Whitacre

[ 1 ] February 3, 2017 |

After 40 years in sales, and as a sales book author…I thought I had seen just about every technique…every method of selling…every close. From one professional to another, if you are in sales, you need to buy this book. At the beginning of the book,  the author James Muir tells you that you can just […]

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Sales Scripts. Should You Memorize Techniques? Closing Sales Claude Whitacre

Sales Scripts. Should You Memorize Techniques? Closing Sales Claude Whitacre

[ 0 ] February 3, 2017 |

The debate continues; Should you memorize your sales presentation, or should you wing it? This video gives my opinion. Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attend his own graduation. At 21 years old, Claude […]

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